The Cerrado Mineiro region is the first “Designation of Origin” in Brazil, located in the northwest of the Minas Gerais state in central part of the country. The coffees under this Designation of Origin are “Origin and Quality Guaranteed” by the Cerrado Minerio Region – D.O. Regulatory Board, and each bag carries a QR code connecting it to the specific farm and farmer who produced the coffee. This adds an additional layer of traceability which is often difficult in the massive coffee growing regions of Brazil.

Brazil is the largest coffee producer in the world, and production of coffee in Brazil is unique, in that Brazilian farms tend to have flatter elevations, less shade cover, and more manicured fields. They also use mechanical harvesters and produce far more coffee per hectare than other origins. Coffee in Cerrado Mineiro grows between 800-1200 meters above sea level and has very distinct rainy and dry seasons, creating the distinctive coffee of the region.

Blue Nova is a nod to "Blue Bossa" which is an instrumental jazz composition introduced on Joe Henderson's 1963 album Page One. A blend of hard bop and bossa nova, the tune was possibly influenced by sounds and vibes of the Rio de Janeiro Jazz Scene complements of a late night espresso.